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This is a press release that we received yesterday regarding Popeyes.

Hello,

Popeyes is going back to Louisiana with its new brand transformation – complete with a new logo, tagline and advertising, as well as new “Big Deals” menu items including – the Loaded Chicken Wrap, Delta Mini and Chicken Biscuit priced at just $1.49 each.

By positioning Popeyes as a “Louisiana Kitchen,” a place where great tasting food requires slow, careful preparation, the company is emphasizing slow cooked food for a fast paced life, through the new theme of “Louisiana Fast.”

This is best exemplified in the national TV spots where “Chef Ed” sits down with unsuspecting customers and tells them about the detailed work that goes into making Popeyes food, including a 12+ hour marination process. You can check out one of the spots at: http://popeyes.com/tvspot.php.

Thought this might be of interest to your readers. More details on the campaign can be found by clicking on: http://popeyes.com/pressrelease.php. If you would like additional assets including images and/or screen grabs please let me know.
Many thanks for your time!